The March for Moms is a non-profit organization made up of professionals, parents, and other individuals who are seeking to bring awareness to issues surrounding modern maternity care. They are planning their first event to be held in Washington D.C. on Mother’s Day this year and asked me to create a logo and supporting graphics for their print and online presence.
The logo represents the unity of many people coming together for one purpose, and of course the building in the background represents the nation’s capitol where the event will take place. The logo was designed in such a way that the figures can also be seen as pillars of the capitol building – just as citizens are the pillars of our communities.
Orange was chosen for the color as a way to tie in to a partnering organization, Every Mother Counts, but it is an excellent choice to represent this group’s urgency, energy, and social engagement.
Along with their main identity, I also created a number of different series of graphics to be used on their social media platforms.