Part of the creative process involves something called “moodboards”. Above are two different moodboards I created for a client interested in a nautical theme for their business. You can see that within that one theme, there could be multiple options for color choices and type usage, as well as variations in the overall style and flavor.

By working with someone who will help you create a strong foundation and vision for your brand, you can be sure that everything you put out for the world to see – from logo, to correspondence, to packaging, and signage – will underscore to potential customers just who you are and what you have to offer.